“It’s the Most Wonderful Time of the Year” is a popular Christmas song written in triple time in 1963 by Edward Pola and George Wyle. It was recorded and released that year by pop singer Andy Williams for his first Christmas album, The Andy Williams Christmas Album. However, the song was not released as a promotional single by Williams’ record label (Columbia Records) that year, as they instead opted to promote his cover of “White Christmas” as the official promo single from the album. Since 1995, the song was used humorously in the Staples office supply retail chain’s annual back to school advertising campaign. In the commercials, the parents joyously shop for school supplies to this song in anticipation of the upcoming school year while their children sullenly follow. The Johnny Mathis rendition of the song is used to comic effect in the 1996 film, Jingle All the Way. It’s the Most Wonderful Time of the Year, BarlowGirl’s cover of the song was used to promote Christmas at the White House: An Oprah Winfrey Special.
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In the Autumn and early winter of 2011, A 2013 YouTube video promoting the Disneyland Resort’s Halloween celebrations humorously used the song over shots of various Disney villains spreading mischief throughout resort’s theme parks. In June 2013, Co-op Food used the song for its summer advert, but removed the Christmas references from it. The song also played by Ellen DeGeneres during the segment of “12 Days of Giveaways”. The song was parodied by singer, songwriter, and producer Dana Kamide in November 2016 on YouTube, just days after President Donald Trump won the election. The parody title was called “It’s the Most Wonderful Time in 8 Years”. The video begins with George Bailey from the 1946 film It’s a Wonderful Life, asking God to help Donald Trump to “Make America Great Again”. The song was spoofed again by The Coca-Cola Company in a Sprite Cranberry commercial in 2017.
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