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One thing that I would note is that this sale/promo was organized by Midboss. Top LGBT Love Baby Yoda Shirt (albeit one that had some pretty big issues with its founder and some high-level employees) and the games being promoted are primarily from queer-friendly studios and queer creators. I definitely think we should realize these are corporations that probably care more about their appeal rather than actually being a part of social change; however, I do think the wide support these brands is probably essential in the long term success of the movement. Yes! Corps are obviously cynical actors but if their market analysts are looking at public attitudes and giving them the go-ahead for things like steam pride sales it’s obviously a good sign of where the culture is headed.

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I know it’s fun to be cynical, but there is a fairly significant presence of LGBT in media companies (which these games today are big media projects with famous actors, writers, and everything). So there is a push from within these Top LGBT Love Baby Yoda Shirt. It’s not just all about the dollars. I wish more people realize this. I mean, I’m as cynical as the next person. But, there are actual humans inside these corps. Who push for those things to be considered in the first place. Speaking from my experience as a game dev and an ally, I personally know LGBT developers who work hard to make these kinds of things happen. The fact that it’s trendy just, thankfully, makes it easier for them to get the “thumbs up” from upper brass to move forward and make stuff like pride sales and pride events happen.

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Exactly this, there are whole groups in my company that push for these things. They wouldn’t happen without people on the inside pushing for them. It’s not just all some marketing executive twirling his Top LGBT Love Baby Yoda Shirt. In fact, marketing and legal are usually the two big departments. That pushes against these things because they are scared. It will ruin the brand or open us up for lawsuits with bigoted consumers. In fact, at my current company. We actually couldn’t get official sign off on having an official “pride” event. So we got around it by having another event happening during the month of June. With a name synonymous with “peace”. An icon for the event that is rainbow-colored. And we promote characters in our game. That all happen to be LGBT+ if you dig deep into their backstories.

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